TULLAHOMA, Tenn. — When community members attend art and cultural events in Tullahoma, the Tullahoma Arts Council is encouraging them to take part in a survey to assess the economic impact of the arts in a community.
The Tullahoma Arts Council has joined the Arts & Economic Prosperity 5, a national study measuring the economic impact of nonprofit arts and culture organizations and their audiences, according to Community Coordinator Winston Brooks.
“This will be the Tullahoma Arts Council’s first time to participate in a survey like this,” said Brooks. “The survey will be collected throughout 2016. Results will be released in June 2017.
“In Tullahoma, the research study is being conducted by Americans for the Arts (AFTA), the nation’s nonprofit organization that focuses on advancing the arts, as well as arts education,” said Brooks. “Americans for the Arts is working in partnership with the Tullahoma Arts Council and the Tennessee Arts Commission, the state’s arts agency, to conduct the survey.”
According to Brooks, this is the fifth national study done over the past 20 years to measure the impact of arts and culture spending on local jobs, income paid to local residents and revenue generated to local and state governments.
As one of nearly 300 study partners across all 50 states, plus the District of Columbia, the Tullahoma Arts Council will collect economic impact data from local nonprofits that offer arts and cultural programming, in both formal and informal settings.
“This study will show how nonprofit arts and culture are an important industry in our community, with employing people locally, purchasing goods and services from local merchants, and helping to drive tourism and economic development,” said Marion Coleman, arts council chairman.
According to Brooks, the arts council will collect surveys from attendees at arts and cultural events hosted by groups such as Community Playhouse, Inc., Hands On Science Center Inc., Highland Rim Scottish Society and Southeastern Fiddle Association.
“The Tullahoma City Schools Instrumental Music Department, Tullahoma Fine Arts Center Inc., Tullahoma High School, Tullahoma Parks and Recreation, Tullahoma South Jackson Civic Association, and the Painted House has all also agreed to distribute surveys at their events as well,” said Brooks.
Previous national studies have shown that the average attendee spends $24.60 per person, per event, over and above the cost of admission, said Brooks.
“Those studies have also shown that, on average, 32 percent of arts attendees travel from outside the county in which the arts event took place,” said Brooks.
Those cultural tourists spend $40 per person, which generates important revenue for local businesses and demonstrates how the arts drive revenue for other businesses in the community, said Brooks.
“The arts mean business here. This is really an important survey for Tullahoma,” said Brooks. “We want to encourage anyone who attends an art event to complete a survey.”
For more information about the survey itself, or details on how to participate in the survey, contact Winston Brooks at (931) 455-2648 or <firstname.lastname@example.org>.
For more information about the arts council, visit their website at <http://www.tullahomaartscouncil.com>.
—By JACQUI ATKIELSKI, Tullahoma News Staff Writer; Jacqui Atkielski can be contacted via email at email@example.com.