By David Knox
It’s a go for the Lynchburg Music Fest. And that’s saying something.
In a year that has seen events, concerts and festivals canceled – see “The Jack,” Bonnaroo and many other entities – promoter Jonny Hill of Igniter Productions has managed to get the second edition of the LMF on stage this weekend.
“It’s been a nuts year, is what it’s been,” Hill said. “It’s made a world that’s hard even harder. But we’re about there.”
Headliners are Josh Turner (Friday at 9 p.m.), Justin Moore (Saturday at 9) and Kip Moore (Sunday at 8:30). The main stage lineup is all set, and there will be music on a secondary stage, with that lineup of Igniter artists and other up-and-coming acts still firming up. Other main stage artists include Travis Denning (Friday), Danielle Bradbury and Riley Green (Saturday) and Nick Norman and Tyler Farr (Sunday).
The COVID-19 pandemic has wreaked havoc on most events of this nature.
“Some of the struggles this year was getting artists to commit,” Hill, a Lynchburg native, said. “The artist lineups have changed a hundred times, that’s been interesting to say the least. Tours rescheduling, festivals rescheduling, festivals canceling, artists not doing anything due to their management team saying it was best if they didn’t. But once you get the artists to commit, they’re in … they’re ready to play, they’re excited by it.”
Festival-goers enjoy the main acts, but they love finding artists they hadn’t heard of and become fans of. Hill has a couple of artists he’s looking forward to having on his stage.
“There’s two in particular that I think are going to be stars one day. One is Nick Norman and the other is Kirstie Kraus. Nick Norman just signed with Lee Brice’s new label, Pump House, just releasing an album with Jamey Johnson on it. … Nick is special, he’s good.
“Kirstie has been on (Sirius radio channel) The Highway, ‘artists to watch’ lists, that kind of thing. She’s a good friend of mine and I’m excited to have her play. She’s a stellar artist. She’s got kind of the new country sound; I’d compare her to Miranda Lambert, Kacey Musgraves, Carrie Underwood, that style of music.”
General admission tickets are $35 a day. That’s less expensive than last year. VIP packages are available. The Songcrafters/Songwriters tent is new this year, and is VIP only.
“Tickets are going good. We’ve doubled our ticket pre-sales than we had last year … we’ll already have a bigger turnout this year than we did last year,” Hill said. “That I do know.”
Lynchburg Music Fest will be held in Music Hollow, 1615 Louse Creek Road, Mulberry, TN 37359. Gates open at 4 p.m. Friday and at 11 a.m. Saturday and Sunday.