By David Knox
Jack and Coke are on board as major sponsors for this month’s Lynchburg Music Fest.
The inaugural music festival to be Aug. 23-24, announced partnerships with the soft-drink industry leader, Coca-Cola, as an official beverage sponsor of the festival, and with Jack Daniel’s, the hometown whiskey distiller and worldwide brand.
The Coca-Cola announcement came Wednesday, one day after the Jack Daniel’s announcement.
“Having just announced the addition of Jack Daniel’s as a major sponsor, we’re equally excited to bring Coca-Cola on board too,” said Jonny Hill, founder of Lynchburg Music Fest, and Owner and CEO of Igniter Productions. “To have an industry leader like Coca-Cola on board, supporting our event, is not only exciting but valuable to our festival-goers as well. People recognize the culture and traditions associated with the Coca-Cola name.”
Jack Daniel’s is, of course, made in Lynchburg. “Teaming up with such an iconic brand will bring so many great experiences to our attendees and really speaks to the culture of the event we are trying to build,” Hill said.
In addition to sponsorship, Jack Daniel’s has donated a whiskey barrel signed by master distiller Jeff Arnett for a charity auction that will take place in downtown Lynchburg’s gazebo during the weekend of the festival. Other items for auction include two guitars signed by the Lynchburg Music Fest artists; generously donated by Igniter Productions to be auctioned by a new partner, Craig and Wheeler Realty & Auction. Proceeds from the auction will benefit the Wounded Warrior Project and the American Cancer Society.
The whiskey-cola combination won’t be the only exciting addition to Lynchburg Music Fest. The Boy Scouts of America have also set their eyes on the inaugural festival. As part of Lynchburg Music Fest’s commitment to engaging non-profit organizations for the event, local Boy Scout troops will be donating their time in exchange for donations to their troop, to get involved in the exciting weekend in Lynchburg.
Other participating non-profits include Moore County High School, Moore County High School Athletics, Moore County High School Band Boosters, Tullahoma Lions Club Charities, Smith Chapel United Methodist Church and Tullahoma Swim Club.
“When we set out to launch Lynchburg Music Fest, our primary goal was to give back to the Lynchburg community and create a family-friendly event,” Hill said. “By working with local non-profits, we’re able to provide them with valuable fundraising opportunities, as well as an exciting weekend of music and community involvement. Children under the age of 12 can attend Lynchburg Music Fest free of charge, and we can guarantee our festival-goers a fun, family weekend with an endless amount of music, events, and activities at the festival.”
The latest additions to the artist lineup include Erin Enderlin, Sam Bush, Ella Langley, Matt Warren, Craig Campbell and Tony Lane. The two-day music festival will take place Aug. 23 and 24, in historic downtown Lynchburg, with Easton Corbin to headline night one, and Jamey Johnson to headline night two.
Single-day tickets are available for purchase online at Lynchburg Music Fest’s official website, on-site at the festival, or American Craft Distillers in Lynchburg. Tickets may also be purchased at the Jack Daniel’s Distillery. Passes purchased online start at $70 for Friday and $90 for Saturday, with gate prices increasing to $80 and $100. In addition to single-day passes, festival-goers can purchase general admission weekend passes and VIP packages that include whiskey tastings on-site.
Other confirmed artists include Cassadee Pope, David Lee Murphy, Joe Diffie, Keith Anderson, Montgomery Gentry, and RaeLynn. Lynchburg Music Fest will be the very first music festival of this caliber in the history of Lynchburg, bringing multiple stages of country and bluegrass music to South-Central Tennessee. Owned by Hill, a Lynchburg native, Igniter Productions brings this one-of-a-kind experiential event to the area, allowing fans of all ages to participate and engage with the community through music.
Sponsors for the event include Jack Daniel’s, Coca-Cola, Lynchburg Winery, Flex Up Fitness, American Craft Distillers, CrossFit 931, First Bank, Lynchburg Cigar Co., Rick’s Barbecue, XP Services, BBQ Caboose, Adventurous Soul Travel Agency, Barrel House BBQ, Henry & McCord Law Offices and Miltec Rapid Manufacturing Systems. For tickets or more information about Lynchburg Music Fest, visit: www.lynchburgmusicfest.com.