It’s not a national holiday. In fact, no one really gets the day off on Valentine’s Day. That’s especially true if you’re in the chocolate or the flower business. For romantics out there, it can be an opportunity to simply exchange gifts — flowers and candy are at the top of the list — rekindle a flame, or even reach out to a new love.
In fact, approximately 150 million Valentine’s Day cards are exchanged annually, making Valentine’s Day the second most popular card-sending holiday behind only Christmas.
Local merchants hope they’re able to help spread the love as well.
While there’s only one florist in town, Bonnie Epley, owner of Angel’s Scents From Heaven just off the Lynchburg square is readying for the big day with both balloons and fresh cut flowers. Epley said the balloons have been available all week, while the fresh cut flowers will be ready on Thursday.
“No one on the square in Lynchburg has balloons. I wanted to get them in here so people could get them here locally,” said Epley. “The flowers are just something that I wanted to try to give the community a chance to just drop by and get some, cash and carry, for Valentine’s.”
Epley added that Valentine’s Day can also help get through the doldrums that can plague the local retail business here in the offseason.
“That’s also a reason. Being that it is a little slow, the flowers may bring some people in and see the other gifts that I have … give a little more exposure to the store,” she said. “I’m not just here for the tourists, I’m here for the locals too.”
Linda Ward, who owns Nina’s on the square, said she’s been busy making candy creations for Valentine’s Day also. She said her business picks up both on Valentine’s Day and the day before.
“We usually have a rush,” said Ward. “Like Valentine’s Day this year is on Thursday, typically we’re busy the day before or the day of. If it’s children who come in for their parents, they may come in the day before.
Read the complete story in the Feb. 14 print edition of The Moore County News. (Click here to subscribe to the print or online edition of The Moore County News)
By ROBERT HOLMAN (Robert Holman is the editor of the Moore County News. He can be reached at email@example.com)