LYNCHBURG, Tenn. — Jack Daniel Distillery opened its doors to local and state dignitaries Wednesday afternoon as distillery officials, including Master Distiller Jeff Arnett, announced the official opening of Barrel House 1-14 and the reconstructed Motlow House.
The ceremony — which included Governor Bill Haslam, as well as both members of the Tennessee General Assembly and other government officials — was commemorated by a ribbon cutting in front of Barrel House 1-14, which was originally built in 1938 as a storage warehouse where Lynchburg’s world-renowned local product was left to age in white oak barrels.
Now the building will be used as part of the distillery’s new guest experience, helping ring in Jack Daniel’s 150th anniversary. Part of the building has been remodeled with two modern glass-enclosed whiskey tasting rooms smack in the middle of the historic old structure.
“In 2016, our 150th year, we anticipate nearly 300,000 guests visiting us in Lynchburg, where every drop of Jack Daniel’s is made,” said Arnett. “While it’s always our goal to make our whiskey as Jack did — the best that we can — we also want to ensure that our visitor experience is the best one possible.”
Visitors on Wednesday were also treated to a glimpse of the reconstructed Motlow House, where former Jack Daniel’s proprietor Lem Motlow lived with his family. The house, which is still in the last phases of its reconstruction, will be used to house a Squires’ Room and has been outfitted to host gatherings and private tastings, as well as meetings for Brown-Forman officials.
—By ROBERT HOLMAN, Moore County News Publisher (firstname.lastname@example.org)
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