LYNCHBURG, Tenn. — Jack Daniel Distillery is in the midst of a $140 million expansion project it announced last week. According to state and distillery officials, the expansion is needed to help meet global demand for its Tennessee Whiskey.
Gov. Bill Haslam and Department of Economic and Community Development Commissioner Randy Boyd, along with Brown-Forman Corp. officials, announced the plans for the $140 million expansion last Wednesday.
That money will go toward the construction of two new barrelhouses and the modification and expansion of the existing bottling facility to provide additional bottling and shipping capacity to meet future demand.
The project will create 30 new jobs.
The company’s signature brand is preparing to celebrate its 150th anniversary. In doing so, the expansion will also include renovations to the facility’s visitor center, which saw more than 275,000 visitors last year. Near the visitor’s center, the company is currently restoring — actually rebuilding — the old Motlow House, the former home of Lem Motlow, the first proprietor of the Jack Daniel Distillery.
The two-story, white, colonial-style home that has anchored the edge of the distillery property near state Route 55 for more than 140 years is being reconstructed and will be used for company functions, meetings and some office space.
Across the street from the visitor’s center, work continues on what will be a new visitor’s parking area. Another home on that property was moved to make room for the expansion, but still remains on the property with a new foundation already completed.
A new guard shack is being constructed at the entrance of Barbecue Hill as well.
Barrel Houses continue to be built near the Moore County/Lincoln County line and deeper onto distillery property, out of the public eye, is where the company is expanding and renovating its bottling facility.
“Jack Daniel’s is a Tennessee tradition that was born in one of Tennessee’s smallest counties and has grown into a globally recognized brand,” Haslam said in a prepared statement.
“That says a lot about the quality and commitment of Moore County’s workforce. I thank Brown-Forman and the Jack Daniel’s Distillery for their continued investment in Lynchburg and bringing us closer to making Tennessee the No. 1 location in the Southeast for high-quality jobs.”
Jack Daniel’s Distillery underwent an expansion less than three years ago. That work included the addition of stills, barrel warehouses and related infrastructure. The project represented a $103 million investment and the creation of 94 jobs.
“Tennessee is home to many brands known around the world, and of those brands, Jack Daniel’s certainly ranks among the top of the list,” Boyd said. “This year marks the 150th anniversary of the Jack Daniel’s Distillery, and as one of the state’s most respected brands, we thank the company for its long history in our state and its continued contribution to ‘Team Tennessee.’”
In September, Brown-Forman officials said they hoped to have the Motlow House completed in time for the anniversary and what will likely be a busy season for the distillery’s visitor’s center.
“The bourbon and American whiskey category is booming, and we appreciate the support of our Tennessee state and economic development officials as we work to meet global demand for Jack Daniel’s,” said Larry Combs, senior vice president and general manager of the Jack Daniel’s supply chain.
The Jack Daniel’s Distillery is the oldest registered distillery in the U.S. Jeff Arnett is the master distiller, just the seventh in the company’s history.
The distillery’s currently marketed brands include Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Single Barrel, Gentleman Jack, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select, Jack Daniel’s No. 27 Gold, Jack Daniel’s Winter Jack and Jack Daniel’s Country Cocktails.