Christmas in Lynchburg, presented by the Lynchburg Chamber of Commerce, is set to go on Saturday, with a myriad of events on tap.
Among the highlights is the annual Jack Daniel’s Barrel Tree lighting, which will wrap up Saturday’s events. This is the third year the 26-foot tree made of more than 100 white oak Jack Daniel’s barrels has been built here in Lynchburg. Based on the wide popularity of the first tree built, a similar tree was built last year in the Covent Garden district of London, where shoppers were able to buy limited-edition bottles.
The tree here in Lynchburg was finished up this week in preparation for Saturday’s Christmas in Lynchburg festival.
The original tree, erected in 2011, was used in a Jack Daniel’s holiday advertising campaign and helped start a new tradition. Lighting of the tree is scheduled for 6 p.m. Jack Daniel’s Master Distiller Jeff Arnett will be on hand from 9 a.m. to 1 p.m. at the Visitor’s Center for a bottle signing as well.
“To me, I think a lot of our signings wind up being for collectors and people not from our community, but this one is special,” said Arnett. “It’s special because of the Barrel Tree Lighting. I think it’s a great community event and it’s great to see the people we know and love and work with out there at that event. I think it’s a worthy tradition.
“And of course the Holiday Select bottle is for sale and that’s the whiskey that’s taken from those barrels. We always try to do something special. This year, to the best of my knowledge, it’s the first time that we’ve had a 98 proof bottle.”
Along with the bottle signing and the Barrel Tree lighting, Saturday is chocked full of events, including a 5K run in the early morning, a parade in the afternoon and naturally, plenty of great shopping all day long.
For a complete list of Saturday’s events, go online to the Chamber of Commerce website at <www.lynchburgtn.com>.