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New Columnist Adds New Flavor to MCN

Posted on Wednesday, February 3, 2021 at 2:15 pm

The Moore County News has found a valuable addition in Shelly Maynard, also known as the Lynchburg Mama, who will be contributing her recipes in the “Flavors of Lynchburg” column. Maynard works in Accounts Payable for K&S Fabrication and spends her free time creating recipes that will, as Maynard says, “bring families back to the table.” She has lived in Lynchburg with her husband and two sons since 2013. In addition to baking, she also enjoys creative writing and watching her sons play football.

Maynard developed a passion for baking as a child. She watched her mother and former-military grandfather in the kitchen and once helped her uncle and aunt can and preserve the produce from their garden. She always loved the experience and atmosphere of food making, but it was not until she was much older that she turned her love into a side business. She had originally started a couponing blog that helped her followers learn how to pinch pennies when purchasing their food, but over time, she began to teach them how to make culinary masterpieces out of the food in their kitchen instead. She felt that there was a need for someone who could give families practical meals that they could enjoy together. When the pandemic hit and caused a greater need for unity than
ever, Maynard saw it as an even stronger incentive to give people something they could cherish together. In the words of Ronald Reagan, “let me offer lesson number one about America: all great
change in America begins at the dinner table.”

Maynard believes this statement wholeheartedly. She expanded on it by saying, “When COVID-19 hit, it re-enforced my decision to pursue my mission to help bring families back to the dinner table. I’m a firm believer in supporting local establishments, including eateries, but I also want to help those who are wanting to expand their menus at home to new dishes. In today’s world, we may not all agree on a lot of things, but I think food is a good place to start mending those fences.”

She now has over 56,000 followers across Facebook, Pinterest, Twitter, Instagram, and her email subscription list, but the road to recognition has been a long one. “I have spent the past 11 years finding my voice and the confidence to share my recipes. I also like to sprinkle in pieces of Lynchburg and have had numerous people reach out from all over the world prior to their visit.”

Her favorite cooking assets are the 1960’s Betty Crocker cookbook her mother gave her when she left home and products by USA Pan, a company that sells top-quality bakeware of every variety that can help you recreate the high quality of Maynard’s cooking.

For those who desire to start their own businesses, Maynard encourages that they remain persistent and determined in their pursuit of their personal goals, much like the tortoise in “The Tortoise and the Hare” who did not win his race with speed but instead with making a diligent effort. She also advises that those who are new to baking should start with the basics, just like any other skill. Food does not need to look professional to be part of a good-quality meal; it just needs someone who is willing to do the work and practice until the work can be done well.

Maynard has created so many recipes that it seems nearly impossible that she would be able to select a favorite; however, the one that stands out to her the most is the Bacon Tennessee Apple
Whiskey Cheesecake. In regard to this incredibly unique recipe, Maynard stated, “My favorite dishes are always a combination of sweet and savory, and you can’t go wrong with bacon! The addition of Tennessee Apple Whiskey pulls the dessert together with a taste of some of the best whiskey our little town has to offer!”

In addition to the recipes that will be included in The Moore County News, you can also find a plethora of one-of- a-kind treats for every occasion at her website: She
appreciates any input or ideas that her readers have for her, and we are thrilled to be able to welcome her into out newspaper family. If you also have any recipes that you would like to contribute
to our newspaper, please email them to